Hello! I’m a junior pursuing a BFA in graphic design at Rhode Island School of Design.
With a strong focus on storytelling and craft,
I aim to create meaningful visuals that can emotionally connect with an audience. I enjoy exploring and experimenting with different forms of design while adding my own playful spin to it.
In my free time, I love to listen to music and craft cute trinkets.
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unlearn.resentmentUnlearn.resentment is a campaign centered around the issue of the harmful presence of incel subculture on online spaces. A motion graphic video, forum advertisement, and website mockup was designed with the intention of educating the general public and giving an opportunity of accountability, self reflection, and growth for the people that are falling into the incel rhetoric.
animated forum advertisement
animated youtube video
website mockup
style sheet
The visual system of this campaign uses red and blue as its primary colors, working in tandem with the red and blue pill imagery. The red and blue pill graphics references incel slang and ideology while the font chosen references the formal qualities of reddit forum typefaces.
narrative flow
The unlearn.resentment campaign starts with a series of advertisements that targets incel hate threads on online sites such as X/Twitter. When a user is engaging with these kinds of threads, an ad is promoted within the thread, using direct and confrontational language to confront the user and give them an opportunity to step back and reflect on their actions.
The second part of the campaign is a video uploaded to youtube that gives an overview of the issue and an introduction to the website component of my campaign.
The youtube video leads the viewer to the last part of the campaign which is the website. The site informs the general public on the issue and history in order for there to be a level of understanding in regards to the problem. The site also acts as a forum page where people can take accountability by reflecting on their actions and being honest with how they feel without being fueled by rage and hatred.
process